The Peter Vickers Business Group was founded in 1979 by Peter Vickers – a core strength from day one was accounting. In order to satisfy the needs of our clients we have grown to provide a comprehensive range of financial services. We provide these services to a broad range of clients, across a diverse range of industries and professions, both in Australia and overseas.
If you are looking to build relationships with journos and have your company featured in the press, join us for breakfast on Wednesday 24th April, where you will be inspired, engaged and enthused by Australia's leading PR Guru – Kate Engler.
What makes a business journalist sit up and take notice of YOUR business?
Many businesses are aware that media is rapidly evolving but struggle to keep up with the both sides of the media landscape – paid and unpaid media. While most businesses can pay for an ad or a sponsored article, having a journalist write a piece about your company can create a huge difference to the credibility and standing of your business.
In this intimate session with 27-year media veteran, Kate Engler, you will hear directly about what makes a journalist want to write a story about your company, the one thing that will grab their attention and the biggest mistake business owners make when it comes to approaching the media.
Understanding this one mistake about approaching the media could be the game changer that dramatically alters the success of any earned media campaign you embark upon.
During this session you will also understand and develop the media angles that align to your business... angles you probably haven’t even considered before.
If you are interested in learning, collaborating and growing your media presence, please register below.